Steps for Completing a Successful Web Design Project
Being a designer ultimately means to help people understand a message. The better the designer sells, the happier the customer is. Having many projects to fulfill, you as a professional should have a structure in mind, which you can apply to every project. It does not matter whether you are a graphic designer, web designer, programmer or someone else. This is essential for the people who are set to deliver their best to the clients they work for. Setting and following a plan can definitely improve the overall quality of work by giving the designer less to focus on, while working on a project. There are several steps to follow in a design process in order for a project to be successful. In this blog post, I will describe to you the steps and the algorithm to follow.
Step #1: Creative brief
A very important step is gathering information. In order for a project to be completed successfully, information about the client’s objectives should be gathered at the very start of the design process. Arrange a meeting with the client, be it a face-to-face meeting, a survey, or a Skype interview. Make sure to communicate with your client, especially in the beginning of the process, to clearly know and understand the client’s requests and the objectives for the whole project.
Discuss the objectives and create a brief. Your brief will include the information based on your interview with the client and the external research about the client that your company has done. In the brief, analyze the target audience, evaluate the client’s market position and create a schedule with milestones of the project.
Step #2: Research
The preliminary research from step #1 is your base for the next step, where you go deeper into the research about the client and the target audience in order to create a design strategy afterwards. Carefully review all the materials that your client gave you, start digging deeper into the competitors, market trends, and the business history. Research is an essential part of every project, and you should not start thinking about your creative direction before you have done sufficient research.
Step #3: Strategy
This is also an important step before the start of designing your campaign. Develop a sound strategy. The thing is that if your client does not like your creative direction, you will be disappointed, having created a perfect design not matching your client’s needs. So develop a strategy and consult with your client, in order to make changes at this early step.
Step #4: Development
Now when you develop a strategy and got it approved by your client, it is time to start working on your creative direction. Think about a preliminary design concept; brainstorm it within your team. Here is how you can make your brainstorming process more productive:
- Do some free writing
- Create a layout
- Organize a storyboard
- Create a mind map
Generate as many ideas as you can. As they say, the more, the merrier.
Step #5: Presentation
Now when you are ready with the design strategy, present it to your client. Discuss what the client wants to be changed and make the necessary changes. If the client is happy with everything, proceed to the next step.
Step #6: Launch
Now when you have your design approved, it is time to show it to the world! You can have it in print, web or multimedia format, but you have it already. Make it shine.
Congratulations! If you are reading this, you have launched a successful design project. I hope that my tips here helped you with that.