Tips for Finding New Clients
New design companies on the market can find it difficult to get clients right away. This is a process that takes some time and effort. However, even if you are new to the market, you still have many ways to attract the customer’s attention to your company and outrun some established businesses. In this post, I will give you the top two tips on how to find clients.
Tip #1: Look on social media
In this world of media and technology, social media presence plays an extremely important role for businesses, especially in the beginning of their career. Social media accounts will increase your area of influence, your publicity and your reach. It is not necessary for the business to be on all social media channels, but there are several that you should consider for sure. For a graphic design company, it is crucial for you to be able to display your work, so why not registering on the platforms that allow you to add imagery as a start. Pinterest and Instagram should be the first ones to consider. This is where you can promote the beautiful imagery that you have created for already existing clients, contests, or something else.
The next step will be for you to establish connections with other businesses in your industry and learn from each other’s experience. You can register on LinkedIn to create those connections. Then think about your branding and decide whether you would like to be on other popular platforms, such as Facebook or Twitter. Social media marketing is not as simple as it may seem, but it proves to be very rewarding. If you do not have the opportunity to hire a professional to do the work for you, devote one of your team members to create a strategy or plan for each of the media accounts and post regularly on each of them. Regular postings will increase the number of views, comments and likes you will be receiving and thus increase traffic to your website.
Tip #2: Start a blog
Everyone has a blog nowadays. O.K., maybe not everyone, but the majority of people who have internet access. Blog is a free and easy way to showcase your design work. Use free or paid templates from WordPress, which are extremely easy to use and navigate. All you need to be doing is just posting the content on a regular basis. Be visual, creative; do not let your reader get boring. If you find other blogs, which are related to your industry, contact them, and write guest posts. This way you will increase the publicity of your company.
You can also have other companies and individuals link back to your page, and let me explain why this is important. Backlinks are crucial when it comes to search engine optimization. Google considers website more credible if they have more backlinks from credible sources. Therefore, if you write a guest post for some other design company, and they link the post back to your page, you get your own blog ranked higher in Google search list. Getting more exposure for your company is crucial, and your online presence plays a major role in achieving this exposure.
Write engaging content, improve your credibility and work your way toward the highest name recognition. When contacting other people, show them your previous work; make sure they notice how good you are. If you do not have a large portfolio as a company, let them see the individual works of your designers, and I am sure you will attract the clients!